Self-Storage Basics Field Guide

How self-storage actually makes money, what to underwrite, and the traps that wreck deals.

✓Physical vs economic occupancy explained

✓Revenue management and promo strategy

✓Break-even occupancy worksheet

✓Complete due diligence checklist

✓Property tax reassessment modeling

✓Questions to ask brokers (copy/paste)

✓Red flags fast-scan checklist

✓Back-of-napkin underwriting template

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Preview: What's Inside

Understand the business model, pros/cons, and the simplified NOI equation. No history lessons — just what drives value.

Base rent, achieved vs street rates, promo strategy, other income, and collections. Learn where the leaks are.

Property taxes (the #1 landmine), payroll models, marketing spend, R&M, and insurance. What to watch and what to model conservatively.

Step-by-step NOI build, break-even occupancy, DSCR/debt yield/LTV, and sensitivity analysis.

Physical vs economic occupancy explained with real examples. How to spot the trap before you buy.

Operational data to request, market analysis, physical plant inspection, and contracts to review.

Want to preview the free content first? Check out the Self-Storage Asset Class Guide.